Amazon has created a new division focused on agentic AI to enhance automation for users and businesses. The initiative will be led by AWS executive Swami Sivasubramanian.

WS CEO Matt Garman described agentic AI as a potential multi-billion-dollar business, with the goal of enabling systems to take proactive actions without user prompts.

The announcement follows Amazon's recent unveiling of an upgraded Alexa, which incorporates similar AI capabilities.

As part of a broader restructuring within AWS, senior vice president Peter DeSantis also outlined leadership changes, including the realignment of AI units Bedrock and SageMaker under the compute organisation.

The company believes these shifts will accelerate innovation and improve customer experience.

Amazon has been investing heavily in AI to maintain its competitive edge in cloud computing and e-commerce. The restructuring signals a stronger push toward AI-driven automation, which the company sees as central to the next wave of technological progress.

Shares of Amazon fell slightly following the announcement, closing at$204.81.