Netflix is testing a new AI-powered search tool that could transform how users discover content on the platform.

Developed in collaboration with OpenAI, the feature goes beyond traditional search methods by allowing subscribers to use natural language queries based on mood, themes or descriptions rather than just titles or actors.

Currently, the tool is available only to a limited number of users in Australia and New Zealand using iOS devices, with opt-in access required. Netflix plans to expand the test to more regions, including the United States, in the near future.

The move highlights the streaming giant's growing investment in AI, which it already uses for personalised recommendations.

Despite embracing AI, Netflix has stated it does not intend to replace creatives with technology. The company has publicly acknowledged concerns from the film and television industry, promising that writers, actors, and filmmakers remain central to its content creation strategy.

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