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Episode 7: Global panel, brand authenticity & blockchain
May 23,2019
Within each regional market, consumers want to feel good about buying from their preferred brands. The best way to instill that confidence and trust is for retailers to share information about how their products are made. Especially in this data-rich...
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Creating Connections at Cannes
Jun 28,2018
Last week I attended theCannes Lions International Festival of Creativity, joining the world's leading brands, marketers, media platforms, and creative minds for a week of great discussion. It was so inspiring to see the incredible work being done, w...
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The Nexus of the Internet of Everything? It's in the Palm of Your Hand.
Jun 26,2014
On a typical day, we hold in our hands a portal to our civilization's entire trove of information and entertainment - and a window into our finances, our health, and the lives of our friends. Not to mention, the ability to make a purchase anywhere an...
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Cisco Helps Make Brand Loyalty a Slam Dunk for the NBA
Feb 13,2014
In a world of digital distractions and shrinking attention spans, brand loyalty and customer engagement often wind up "out of bounds." But forward-thinking organizations - including the National Basketball Association (NBA) - are using technology to ...
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With IoE and a Smartphone, You Can Shop Like a Superhero
Jan 13,2014
Superheroes and their super strengths have long captured our imaginations. And since many of these abilities are normal human traits stretched to a magical extreme, you may well have pictured how your own life would change with super speed, agility, ...
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Using Cutting-Edge IoE Technologies To Deliver Old-Fashioned Customer Experiences
Oct 09,2013
Ever step into a small-town "mom and pop" store? The owners seem to know everyone in the community, along with their individual needs, likes, dislikes, and current life situations. It's not easy to scale that kind of old-fashioned customer intimacy t...
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