Alphabet shares fell sharply on Wednesday following courtroom testimony that Google searches on Apple's Safari browser declined in April-reportedly for the first time ever.

Apple's senior executive Eddy Cue said the drop came as users increasingly turned to AI tools like ChatGPT and Perplexity instead of traditional search engines.

The market reaction was swift, with Alphabet losing ground before partially recovering after Google clarified that overall search volumes remain on the rise.

Several analysts argued the sell-off may have been exaggerated, noting Apple's incentive to downplay Google's dominance as the companies face antitrust scrutiny. In 2022, Google reportedly paid Apple$20 billion to remain Safari's default search provider.

Still, some analysts warn of a longer-term shift. Tech veteran Gene Munster called it the 'beginning of the decline', arguing that the way people find information is undergoing a fundamental change. Unlike search results pages, AI assistants provide direct answers-undermining Google's ad-driven revenue model.

While Alphabet still owns a broad portfolio including YouTube, Android, Google Cloud and autonomous driving company Waymo, its core business is facing structural headwinds.

Investors are already adjusting expectations. Alphabet's price-to-earnings ratio has dropped to 18, down from a 10-year average of 28, reflecting growing concerns around disruption.

Some see an opportunity; others, a reckoning. Whether this moment marks a short-term dip or a longer-term revaluation will depend on how Google adapts to the AI-driven shift in how people search for-and monetise-information.

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