Apple has rolled out a new feature called 'age assurance' to help protect children's privacy while using apps. The technology allows parents to input their child's age when setting up an account without disclosing sensitive information like birthdays or government IDs. Instead, parents can share a general 'age range' with app developers, putting them in control of what data is shared.

This move comes amid growing pressure from US lawmakers, including those in Utah and South Carolina, who are considering age-verification laws for social media apps. Apple has expressed concerns about collecting sensitive personal data for such verifications, arguing it would require users to hand over unnecessary details for apps that don't require it.

The age assurance tool allows parents to maintain control over their children's data while limiting what third parties can access. Meta, which has supported legislation for app stores to verify children's ages, welcomed the new tech as a step in the right direction, though it raised concerns about its practical implementation.