The National Association of Broadcasters (NAB) Show this year will be showcasing content in all of its forms, from broadcast and print media to videos and live streaming, to virtual and augmented reality, and much more. It will be held from April 16 to April 21 at the Las Vegas Convention Center. And on Monday, April 18, from 9 -10am PT before the show begins, we'll be bringing you a live#CiscoChat, directly from our NAB booth, Upper South Hall,#8502.

During the chat, we'll explore the rise of OTT (over-the-top) and how content providers can take advantage of the opportunity to deliver directly to the consumer, and what some of the challenges of this environment are. We will talk about how cloud-based services offer low cost, low risk OTT solutions to content providers, and more tools to understand consumer behavior. We will also discuss how media companies are optimizing the lifecycle of entertainment video to thrive in this new environment by producing and distributing more content to more destinations with media optimized IP infrastructure.

Joining us for this special#CiscoChat discussion will beMultichannel Newstech columnist Leslie Ellis (@LeslieEllisEdit), Infinite Video Product Marketing Manager Adam Davies (@DaviesTheTech), Senior Business Development and Digital Media Strategist Tom Ohanian (@tomohanian), and Cisco's own Senior Director of Cloud Solutions, Rajeev Raman (@rajeevrcisco). With their insight leading the discussion, we'll explore some of the implications for media companies of the growing transition from traditional platforms to OTT viewing, and how it relates to the NAB Show and beyond.

To participate in the chat:

• Make sure you're logged into your Twitter account.
• Search for the#CiscoChat hashtag, and click on the "Live" tab.
• Follow chat moderator @CiscoSP360. We will begin welcoming guests at 9am PT (12pm ET), and posting questions for discussion shortly after.

Be sure to bring your own questions to the discussion as well. See you at NAB in a couple of short weeks!