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As shoppers, we expect a store associate to be a bridge of knowledge, connecting our nebulous desires with their artfully arranged inventory and getting us into a fitting room.
However, most fitting rooms are anything but thoughtful. Their function is usually served when they are easy to find, showcase nothing above the ankles, and have a door latch people can count on.
But I recently learned that the fitting room experience may be one of the most overlooked opportunities for clothing retailers.
I have always thought of Cisco Building 11 as a place to eat. To be truthful, I get a bit of anxiety each time I go because there is no one way to travel
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