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Partners who use Cisco Marketing Velocity can generate 5.2x more pipeline
Oct 10,2024
For over a decade, partners have been using Marketing Velocity to accelerate their time-to-market and more recently have adopted Cisco Marketing Velocity Central (MVC) as their full-scale marketing engine. MVC is a digital, co-marketing experience of...
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Marketing Trends Heading into 2024
Dec 06,2023
This is the season when marketers, just like everyone else, try to predict what lies ahead in the new year. Throughout 2023, Cisco Marketing has been looking at the latest trends and how they will shape the future of marketing. Fresh out of Cisco's r...
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Secrets of Highly Productive Partner AM's
Aug 13,2018
Cisco relies on a robust partner ecosystem that drives the majority of our business. However, each of you have your own differentiated approach to the market. Today, I wanted to share some of the resources that can increase AM's productivity. Many of...
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Marketing for a New Era -Marketing Velocity Barcelona 2018
Jun 01,2018
I spent last week at Marketing Velocity in Barcelona with 300 of our global partner marketers and marketing experts within Cisco. What an experience. I left inspired, energized and confident about our future together, and how we can accelerate our pa...
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Cartoons, IoT and How Not to Bore Your Target Market
May 01,2017
Want to watch cartoons? VEM Sistemi's customers do. When this Italian partner had Cisco marketing dollars, they created some animated videos for their digital marketing strategy. These focused on a character named Elliot (Ell-IoT -see what they did t...
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And the award goes to... meet the 7 Marketing Velocity Innovators of 2017
Apr 28,2017
This year's Marketing Velocity 2017 event has concluded, but one of the highlights was awarding our partners for their incredible work. We recognized seven partners for how they used digital, social and omnichannel approaches in their marketing campa...
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Growing at the Speed of Marketing Velocity
Apr 17,2017
The Marketing Velocity Live Event (Chicago, April 25-27) is just around the corner. To say I'm excited is an understatement. This is our 10thyear conducting this invitation-only event that challenges and educates our partners about how they think abo...
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My Least Favorite Buzzword Is One of Your Biggest Opportunities
Apr 12,2017
My LinkedIn feed is constantly deluged with updates about my connections landing new roles, learning new skills and making an impact at their respective companies. It seems every day I hear about one of my peers taking on more responsibility and beco...
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Distributors: Grow Your Business with Digital Marketing
Feb 08,2017
I have been very fortunate in life and in my career that I have been able to see much of the world. I find tremendous joy in immersing myself in different cultures and seeing first-hand how other people live, communicate and work. While every destina...
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Reach Digital Natives by Blending Sales and Marketing
Oct 18,2016
NOW is the time to align your marketing and sales efforts. More than ever you as partners, regardless of your function, have to remain vigilant of customers' needs in today's digital world. Everything moves faster. Everyone is connected. Your custome...
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3 Free Training Resources for Sales and Marketing
Sep 02,2016
So many books. So little time.My bookshelf is mixed with I-can't-put-them-down-books and read-them-slowly-books. Despite my love to read -and the plethora of offerings right in my office - sometimes I need a quick "fix" for learning. TED Talks, webin...
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Need to Reach More Customers? Tell Your Story Through Social!
Nov 18,2015
You have become what you deem as a master of Social Media -you have a nice number of followers, your prose is pithy and engaging, but yet something is still missing... that continued "engagement" with your audiences. Well, don't fret you are not alon...
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