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Cisco's Democratization of Data: A Common Language of Measurement
Nov 20,2018
Not so long ago, Cisco marketers were occasionally known to despair at the number of legacy systems that were housing old or disparate customer data points. So many systems with so many different data formats seemed too overwhelming a task to make it...
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Cartoons, IoT and How Not to Bore Your Target Market
May 01,2017
Want to watch cartoons? VEM Sistemi's customers do. When this Italian partner had Cisco marketing dollars, they created some animated videos for their digital marketing strategy. These focused on a character named Elliot (Ell-IoT -see what they did t...
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Are You Taking Full Advantage of Digital Marketing Opportunities?
Dec 07,2016
You've heard me say it. You've heard Karen Walker say it: the transition to digital marketing is a business imperative for businesses across the board. And distributors are no exception. In my blog This Will Help You Sleep at Night, I outlined some o...
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Stop and think: Have we lost sight of marketing strategy in the digital age?
Apr 14,2016
For this blog, I collaborated with two of the UK's leading experts on marketing strategy: Moira Clark, Professor of Strategic Marketing and Director of the Henley Centre for Customer Management, at Henley Business School, University of Reading and H...
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Happy Anniversary, #CiscoChat!
Mar 10,2016
This month marks the one-year anniversary of our social chat program,#CiscoChat. To date, we've had over 2,500 participants to our 35 chats. With a viewership of potentially 144 million impressions, and our hashtag trending nationally several times, ...
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Cisco Marketing Velocity 2016: Connect. Engage. Amaze. What Happened, and More Importantly What's Next?
Mar 01,2016
Let's set the scene... an incredible atmosphere bringing Cisco marketing Partners and executives together to share what's next in marketing for the coming year.  We challenged our marketing partners to rethink their approaches to -Connect. ...
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Marketing in the Digital Age: Trends to Watch in 2016
Jan 07,2016
Remember 1995? That was the year we put 'e' in front of everything to signify that it was being done 'electronically.' eBusiness, eCRM, and eProcurement were all the rage. Fast forward to 2016 and we've dropped the 'e' because doing things electronic...
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Need to Reach More Customers? Tell Your Story Through Social!
Nov 18,2015
You have become what you deem as a master of Social Media -you have a nice number of followers, your prose is pithy and engaging, but yet something is still missing... that continued "engagement" with your audiences. Well, don't fret you are not alon...
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Employee Advocacy: Marketing Engine of the Future?
Sep 21,2015
You need to purchase new software on behalf of your company -how do you decide which product/company to choose? You probably go and check out some vendor websites and ask the opinion of people you know and trust, but would you ask a vendor's employee...
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Inbound Marketing: What Comes After the Tipping Point?
Aug 04,2015
"Inbound marketing is more effective than outbound marketing."   Sound like a quote from a recent marketing article? It's actually a key takeaway from my doctoral thesis, published back in 2008 and entitled, "How Companies Use Customer Insight t...
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