It came out at the 2016 Consumer Electronics Show that Turkish satellite video and broadband provider D-Smart is working closely with us to launch a multiscreen service, branded "D-Smart Blu," based on our Infinite Broadcast solution. In this video interview between D-Smart CTO Erdo?an ?im?ek and our own Conrad Clemson, VP/Strategy for the Service Provider Technology Group, the reasoning behind the collaboration is revealed. The upshot: If the challenge set includes a need to quickly launch and continuously innovate on an attractive user interface that bridges across old (set-top-based) and new (IP-based) devices, with the flexibility to change with alacrity, while blending traditional (live/linear) with broadband (OTT-sourced) content, the shortest and best path is Infinite Broadcast.