I don't usually make predictions for the new year, but I'm cautiously optimistic about the growth of Communication Service Provider (CSP) systemic revenue. As the industry migrates from a commodity service model to a strategic business enabler, CSPs are pivoting to a new way of doing business and an evolution in driving growth. In a 2024 report, GSMA predicts B2B technology services (beyond core telecoms) to reach$2.9 trillion by 2030, with operators set to divide up almost$1 trillion (34%) among themselves. More than one-third of the B2B opportunity is in four key verticals (finance, automotive, manufacturing, and aviation), all of which rely more on mobile technology. And it's already underway; we're seeing the results with our Mobility Services Platform as new CSP partners join the Platform, and our existing partners expand their footprint with value-adding enterprise IoT and 5G services. Finally, themobility business is poised to leap forward with high-value 5G business services.  

By partnering with Cisco and harnessing the power of our Mobility Services Platform, CSPs elevate their connectivity to deliver end-to-end enterprise value and use cases that solve real-world business problems. The Platform provides tangible outcomes, enabling service providers to adapt to the needs of the enterprise faster, create new services more rapidly, and keep operational costs down. CSPs also benefit from the global scale, programmability, monetization opportunities, and constant innovation inherent in our as-a-service Mobility Services Platform. 

We're also humbled and proud to be recognized by our customers and the industry, underscoring the momentum we see across our CSP partners. Thank you to Frost & Sullivan, which recently namedCisco as the 2024 Global Company of the Yearfor our IoT Control Center offer and Mobility Services Platform. Thank you to CounterPoint, which in their latest research report,named Cisco IoT Control Center as the Connectivity Management Platform Industry Leader.  

Frost & Sullivan, which evaluated us based on visionary innovation, performance, and customer impact, highlighted some key points about our platform approach and how we do business. CounterPoint did the same, evaluating the Platform against their Connectivity Management Platform (CMP) criteria, including provisioning/orchestration, billing, analytics/reporting, ease of use, integration, product maturity, and security.  

 Some of the Mobility Services Platform highlights include:   

• IoT Control Center and the Mobility Services Platform are the market leaders and more than 60+ telecommunications operators including AT&T, KPN, T-Mobile, Telus, Telstra, Tele2, Three Group, and BT as our partners.  
• As of 2024, thePlatform had more than 270 million IoT devices under management. 
• Processing 500+ terabytes of data per day, the globally available Mobility Services Platform means CSPs can connect, provision, and manage devices easily,anywhere and at any scale. 
• The Platform's cloud management dramatically simplifies the complexity of IoT and wireless technology lifecycle management. Best-of-breed provisioning, inventory management, automation, network and security insights, and APIs add significant value and make it easy to transition to the Platform's cloud-based operations. 
• The Platform's flexibility means CSPs can quickly add new capabilities based on market needs across industries -from automotive and utilities to logistics, manufacturing, mining, and healthcare, to name a few.Some of the most recent feature additions include dynamic reporting for business and operational insights, 5GSA -premium capabilities, network slicing assurance, edge management, new billing models, eSIM orchestration support, and an API dashboard that provides deep visibility into API usage patterns. 
• Already incorporating artificial intelligence and machine learning (AI/ML), we will expand the feature set of the Platform to include an investment in Gen AI capabilities, making it easier for users to run data queries, capture analytics, and find meaningful insights 

The time for a giant leap forward has arrived, and we are excited to be a part of it. Our Platform centric approach, which includes building and leveraging an innovative ecosystem and delivering as-a-service for simplicity, scale, and consistency, means our partners can bring differentiated and monetizable offerings to the market faster and ahead of the competition. CSPs that partner with the Mobility Services Platform get a portfolio of use cases, empowering them to capture high-growth enterprise opportunities with agility. CSPs also gain the ability to drive sustainable growth by reimagining their enterprise mobility approach with Cisco.  

It's a WIN-WIN when CSPs use our Platform to gain competitive advantage, capture high-growth enterprise opportunities, and build new, sustainable revenue streams by leveraging their existing mobile connectivity investments and Cisco's Mobility Services Platform.  

Learn more about how you can be part of this exciting journey. Together, we can create new paths to growth in the mobile industry.

Visit our website, to learn more about the Cisco Mobility Services Platform,
download a copy of the2024 Frost & Sullivan report, the 2025 CounterPoint report,
and join us atCisco Live EMEAnext month.