Alibaba has announced a new partnership with Apple to support the development of AI services for iPhones in China, a move that aims to help Apple counter declining smartphone sales in its crucial market. The collaboration is seen as a significant win for Alibaba, which is gaining ground in China's competitive AI industry, dominated by local players like DeepSeek. This deal comes after months of speculation regarding Apple's AI strategy in the region, as the tech giant held discussions with other Chinese companies such as Baidu, ByteDance, and Tencent.

While the specifics of the partnership are still unclear, Alibaba's chairman Tsai noted that Apple chose their AI technology to power its phones in China. The two companies have already submitted necessary regulatory materials to Chinese authorities, as consumer-facing AI products in the country require approval. Alibaba's stock saw a notable rise following the announcement, reflecting investor optimism about the deal.

The timing of this collaboration is crucial for Apple, which has faced challenges in China, including falling iPhone sales and increased competition from domestic rivals like Huawei. Analysts suggest that Apple's struggles in the region are partly due to the lack of advanced AI features in its phones, a growing demand in the Chinese market. Apple's sales in Greater China dropped significantly in late 2024, and the company lost its top position in the market to local players like Vivo and Huawei.

For Alibaba, the partnership underscores its growing strength in AI, with its stock price surging in 2025. The company's Qwen 2.5 AI model, which surpassed the capabilities of competitors, has become a focal point of its recent success. As Apple seeks to re-establish its presence in China, the effectiveness of this AI collaboration will likely play a critical role in its future in the market.