Audi will integrate ChatGPT into its vehicles' infotainment systems starting July, leveraging Microsoft Azure OpenAI Service. This integration will cover approximately two million Audi models equipped with the MIB 3 system since 2021. Drivers can interact with their cars using natural language, benefiting from voice control over infotainment, navigation, and climate systems, alongside accessing general knowledge.

Marcus Keith, Audi's Vice President of Interior, Infotainment, and Connectivity Development, highlighted the seamless merging of ChatGPT's capabilities with Audi's voice control, promising customers an enhanced in-cabin experience with secure AI-based knowledge access.

.@Audi is taking in-car technology to the next level with ChatGPT, powered by @Microsoft Azure OpenAI Service. Come July, nearly two million Audi owners will reap the benefits of enhanced communication with their vehicles. https://t.co/PMyLkvNlr1 pic.twitter.com/CpPLXfV9tl

This move follows Mercedes-Benz's introduction of ChatGPT into its MBUX Voice Assistant in 2023, expanding AI usage across its US vehicle lineup. Volkswagen Group also showcased Cerence Inc.'s Chat Pro at CES 2024, extending AI integration via cloud updates in European models. Similarly, ?koda Auto announced ChatGPT integration into its Laura voice assistant for selected vehicle platforms, prioritising data security alongside enhanced AI functionalities.

Why does it matter?

These developments underscore the automotive industry's commitment to integrating advanced AI technologies into vehicles, aiming to elevate user experience through intuitive and informative in-car interactions.

The IATSE's tentative agreement represents a significant step forward in securing fair wages and job protections for Hollywood's behind-the-scenes workers, ensuring that the rapid advancements in technology do not come at the expense of human employment.