"Over the last five years we have witnessed a radical shift in shopper behavior fueled by the seismic impacts of mobile and social." That's how Piers Fawkes, founder of leading edge research firm PSFK introduces his latest report: The Future of Retail. Indeed, the way consumers shop is changing in all sorts of ways. Whether they're in-store, at home, or on the go, consumers have come to expect a personalized, immersive, and interactive shopping experiences. Many consumers look up products online mobilely while visiting brick and mortar stores, in order to check for out of stock items, compare competitor prices, check product reviews, and more.

Wherever they're shopping, consumers expect to have all of the information at their fingertips to make an informed decision and ensure that they're getting exactly what they're looking for, at the best price. And it's the job of the stores where they shop to provide them with a seamless shopping experience across whatever channel or platform they may use, be it on their desktop, smartphone, tablet, or in store.

How can retailers keep up with this demand? That's the subject of our next#CiscoChat, on Wednesday, June 22^ndat 10am -11 am PT. There, we'll be joined byScott Lachut(@scottlachut), President of Research & Strategy at PSFK,Ed Jimenez(@PaloAltoEd), Director of Business Transformation at Cisco, andJeremy Witikko(@jwitikko), Sr. Practice Advisor at Cisco. Together, we'll discuss some of the implications of mobile technology on the retail world and how retailers can evolve to adapt to the modern "instant gratification" shopping mindset.

To participate in the chat:

• Make sure you're logged into your Twitter account.
• Search for the#CiscoChat hashtag and click on the Live tab.
• The moderator of this chat is the Cisco Retail Twitter channel. Be sure to follow our account @CiscoRetail to participate. They will begin welcoming guests at 10am PT and posting questions for discussion.
• For @ replies to specific participants in the discussion, please use a "." at the beginning of the tweet, so that your question or comment will appear in your public twitter feed.
• If you need multiple tweets to answer a question, please preface each tweet with "1A, 2A," etc. in order to make it easier for others to follow along with the conversation.
• Use the#CiscoChat hashtag at the end of each tweet, so that others can find your contributions to the discussion.

Be sure to bring your own questions to the discussion as well. We look forward to hearing your input! See you there!