Retailers worldwide are in a race to transform their business to meet consumer expectations. It is a competition with digitally native brands and channels, where manufacturers can meet the customer directly. We all know that the end goal is to connect the entire retail experience and not rely on one single channel to meet the needs of existing and new customers. However, the challenge is HOW do we make this happen and ensure scalability and security for both the brand and customer. And what does a truly connected retail experience look like? Is it just extending digital services in the brick-and-mortar environment, or is it automating the supply chain process, or is it something else? (The answer is all of the above and so much more.)

That is why we have launched our Cisco Retail video series. To help you, retailers, build a connected retail experience that is right for your shopper