In an Internet of Everything era, enterprises and public sector organizations have developed an insatiable appetite for data. Data is being gathered from an increasing number of sources, and-from an analytics perspective-the more data your customers have, the better the insights they can gain.

We recognize that analytics represent a truly transformational business opportunity for our partners. It enables enterprises to make dramatic changes in their business processes that will significantly strengthen the competitive edge.  Many strategic analytics deployments will be driven by line of business (LoB) managers representing key roles within enterprise organizations. These are things like manufacturing, product development, sales, operations, marketing, and HR-where an increasing percentage of IT spending is being initiated.

The great news is that Cisco has the ideal, end-to-end infrastructure for big data and analytics deployments, featuring Cisco Unified Computing System (UCS), Application Centric Infrastructure (ACI), and our robust suite of management automation and data virtualization software.

But infrastructure is only part of the equation! Engaging a range of analytics ecosystem partners to help manage data, integrate data, and finally, analyze data will be critical in delivering successful big data and analytics solutions to your customers.

We are making this transition easier for our partners with new resources that show you:

• how to choose the right ecosystem partners for customer analytics deployments
• how selling these solutions on a Cisco infrastructure will help achieve their business goals
• why a Cisco infrastructure is ideal for big data and analytics deployments

Mark your calendars and plan to attend theFEB 12 Partner Preview broadcast -'Analytics Solutions for Driving Better Business Outcomes'.  During the broadcast, we will haveexperts online to answer questions around Cisco's analytics strategy and solution offerings.

This broadcast features executives from leading analytics providers includingPlatfora, Splunk, SAP, SAS, and Cisco Data Virtualizationand explains the value each of these ecosystem partners contribute in the analytics space, and how a Cisco infrastructure amplifies that value.

Invite your customersto attend the broadcast on February 24, to hear insights firsthand how Cisco and our channel partners can provide them with tested and proven solutions -based on the combination of software from leading analytics partners and the power of Cisco's infrastructure.

We also offer short VoDs with each of these solution providers that aretailored specifically to how selling these solutions can benefit Cisco's channel partners' business-hear more about:

• effective selling strategies with each provider
• the opportunities represented by initial and follow on deployments
• success story examples, and key contacts and resources

There is also a webcast focused on data management that clearly outlines the benefits of Cisco's end-to-end infrastructure for big data and analytics, and highlighted the benefits of the relationships we have with key data management partnersCloudera, Hortonworks, and MapR.

I encourage you to view these videos and gain insights into the dynamics of the analytics ecosystem and how you can help your customers successfully take advantage of the analytics opportunity.

In the meantime, let me know how Cisco is doing in this space. I look forward to your feedback.