Amazon and dental giant Oral-B were reported to collaborate on a voice integrated toothbrush system that provides users advice on their brushing habits. Users can get real time feedback about bruising via Amazon's smart assistant, Alexa. Alexa has been deployed in the healthcare sector before. In November 2019, Amazon released a new feature on Alexa that enables users to link up their pharmacy prescription information and receive reminders about when to take their medications and request refills.