AI voice assistants like Copilot Voice make it easier to get help with everyday tasks by resembling a conversation with a human. However, these experiences are often limited to English speakers. Microsoft is changing that soon.
On Tuesday, Microsoft announced it is adding two native Spanish voices to Copilot Voice, allowing Spanish speakers to have free-flowing conversations with AI. Copilot Voice's perks include being able to interrupt it mid-conversation, having multi-turn dialogue, and being receptive to the emotions expressed in your voice. The result is a more seamless dialogue that allows for better assistance.
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This announcement was paired with a new Microsoft survey that Latino households find real value in AI asisstants. Out of the 504 US Latina moms ages 25-40 surveyed, 60% reported using AI for everyday tasks. The survey found that the most common use cases included entertainment (57%), personal growth (56%), work-related tasks (51%), and language translation (46%).
As a native-Spanish speaker, I can attest that an extremely helpful functionality of AI chatbots is being able to translate text accurately. Typically, a downfall of text translators like Google Translate is that it will translate the text literally and, therefore, incorrectly. Because AI models understand meaning and user intent, they can do a much better job at accurate translations.
Beyond practical tasks, the Latina moms surveyed also found that AI can also help them with emotional support. Out of the respondents already using AI, 38% used it for parental guidance. The respondents said that the top reasons for using AI for advice over people included the convenience of 24/7 availability (67%), AI being a nonjudgmental source of support (48%), stress management, and the ability to ask sensitive questions without judgment (34%).
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The respondents even found the support so valuable that 56% said AI has become "the newest member of their parenting village that they never thought they needed," according to the survey. Microsoft adds that it knows Copilot is not a replacement for advice but sees it acting as a "comadre," a Spanish term given to a close friend, providing support for parenting.
Microsoft also launched a broader "Abuela-approved AI" concept, which features social media creators and shows how AI earned the mom's approval. According to the company, the campaign is meant to show moms how AI can enhance their lives and offer practical, creative, emotional, and cultural support. To see the latest about the concept, users are invited to visit the Abuela-Approved AI landing page.