Apple has launched new versions of the iPad Air, now featuring its latest M3 chip and AI capabilities. Starting at$599 for the 11-inch model and$799 for the 13-inch variant, the updated iPads are set to be available for pre-order with deliveries beginning on March 12.

The new devices are designed to meet growing demand for AI-powered features, such as enhanced writing and photo editing tools, helping Apple remain competitive against rivals like Samsung and Huawei.

Apple continues its strategy of integrating AI into its product ecosystem, recently introducing 'Apple Intelligence' to its devices, offering ChatGPT for tasks such as email composition and image editing.

Apple's iPad sales have been robust, exceeding expectations during the holiday quarter, with over half of the sales attributed to new customers.

While the new iPad Air models come with double the storage and improved performance, Apple's regular iPad has also been updated, though it will not feature the AI enhancements found in the Air. The move underlines Apple's focus on integrating AI into its higher-end devices to attract tech-savvy consumers.