South Korea's SK Hynix has reported that some customers are accelerating orders ahead of potential US tariffs on semiconductor imports.

Speaking at the company's annual shareholder meeting, Head of Global Sales and Marketing Lee Sang-rak noted that this trend, combined with reduced customer inventory, has contributed to favourable market conditions.

However, he cautioned that it remains uncertain whether the demand surge will continue.

The US government is considering a 25% tariff on semiconductor imports, prompting fears of price increases and supply chain disruptions. Analysts at Nomura have observed preemptive stockpiling in response, though the final decision on tariffs is still pending.

Meanwhile, competitors Micron, SanDisk, and China's YMTC have raised their memory chip prices due to strong demand from the AI sector.

SK Hynix remains optimistic about growth, particularly in the high-bandwidth memory (HBM) chip market. CEO Kwak Noh-Jung stated that demand is expected to soar this year, with sales for 2025 already sold out and 2026 orders nearing finalisation.

He also dismissed concerns that Chinese AI startup DeepSeek's low-cost models would slow demand for high-performance accelerators, arguing that AI advancements will drive further expansion in the memory chip industry.

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