Major social media companies, including Meta, Snapchat, and TikTok, have urged Australia to reconsider its decision to exempt YouTube from a new law banning under-16s from social media platforms.

The legislation, passed in November, imposes strict age restrictions and threatens heavy fines for non-compliance. YouTube, however, is set to be excluded due to its educational value and parental supervision features.

Industry leaders argue that YouTube shares key features with other platforms, such as algorithmic content recommendations and social interaction tools, making its exemption inconsistent with the law's intent.

Meta called for equal enforcement, while TikTok warned that excluding YouTube would create an 'illogical, anticompetitive, and short-sighted' regulation. Snapchat echoed these concerns, insisting that all platforms should be treated fairly.

Experts have pointed out that YouTube, like other platforms, can expose children to addictive and harmful content. The company has responded by strengthening content moderation and expanding its automated detection systems.

The debate highlights broader concerns over online safety and fair competition as Australia moves to enforce some of the world's strictest social media regulations.