Co-Authored by Sarah Sorrell

Getting the best possible discount from Cisco for your customer deal is a game changer. And deal protection assures that you receive the most competitive price from Cisco over any other partner. These two things often mean the difference between winning or losing that business. But sometimes, going through the deal registration process can slow you down. And getting the quote to your customer quickly can be just as important as pricing it correctly.

Partners have told us that deal registration is the number one partner profitability incentive. It is by far the most visible with our sales teams. We know that deal protection is critical and important for you, but we also hear that the process is too complicated and cumbersome.

Within the deal registration process, there are too many programs and acronyms to figure out, and the amount of time it takes to register a deal and get approval is longer than some of our industry peers. In addition, sometimes, our account managers are sitting on approvals for too long, and it doesn