People are quick to adopt and embrace things that make their lives easier and better.  They will talk to Google and Alexa and connect them to their homes to control lighting, temperature, music, etc. They consider it normal that cars now assist them while they are on the road and even take control to keep them safe when needed. And they love it when Spotify, Deezer or Apple Music surprise them with a new track that matches their taste perfectly.

So, what do these developments have in common? They all ingest data, crunch the data, respond, and validate the outcome. They all learn to provide the best response to any situation. Instantly.

My kids know (I told them) learning takes time, the sooner you start, the sooner you will benefit.

Which is why leading retailers are building self-learning stores and store processes. They teach their stores to identify their shoppers as they enter. Did you know some retailers already have over 50 data points on each customer that walks in?

Yes, it will be hard to surprise shoppers these days, however there is great opportunity here to improve and create a differentiating, personalized store experience. Think of it as a